If people judge a book by its cover then:
Army Wear sells military products
The name "Army Wear" is not cool enough to be a fashion line
Everyone will get better jobs with better names
Guess what?!? We're keeping our name and running with it. :) This way, we'll flush out all the folks who judge others by their name, color of skin, gender or culture. Besides, people love our concept. We know that 60-70% of the products out on the market is based on hype so to be truly independent, we'll continue doing what we do. We believe in our products and will continue to promote Army Wear as a "positive lifestyle" brand and avoid flooding our products with logos. :) Seriously, there is nothing creative about a plain white tee with a company name in 20 different colorways.