Wednesday, April 16, 2008

First look at FALL: Real Love! No Hype!

2 weeks ago, we revealed our Fall 2008 collection for the first time at Minna gallery in San Francisco and the feedback was phenomenal!

Our strategy: No representatives trying to bring people to the booth. No models trying to lure people to visit us. No team to build up hype. Basically just put up the rack with our clothes hanging and see how people respond to it. They might just a) walk by b) glance at it or c) stop to look at the collection. Here is a snapshot of what went down. :)

Mixed crowd/Age 21 and up


Check your local stores this Fall. HOT!