Directions for ’08 and up

As you can see, the collections have changed quite a bit. The approach that I’ve taken is much simpler than the ones in the past. The year ’06 and ’07 was a time for distressed and smeared route. Plenty of dark smudge, random inks, and burnt elements. Well I can’t speak for everyone else because many brands are still on that path. I think it was sort of the vintage style/look that everyone was going for. Anyways, with this new collection, I felt the market needed to redefine its direction once again and find a way to clear up the messy and disgruntled taste. Also, instead of focusing on “products”, designers need to start thinking about “product”, one item at a time. So with that said, each of aRMY wear’s style has its own unique and delicate details. Did you look at the neck labels? The whole season was a bold move but I’m definitely pleased with the result. It was my response to society’s endeavor for change. Glad to be part of it!

That is all that I can say today. Below is how we’ve changed. BTW, more fall coming soon.