Especially tortilla chips, wouldn't it be better if it was boxed up in something hard? Please don't tell me the reason is tradition. Ever heard of innovation? Today,while enjoying my blockbuster movie, I decided to go for chips & salsa. After pouring both out, I realized I had nothing but crumbs on my plate.
What the heck am I supposed to do with these crumbs?
Should I just pour the whole thing into the salsa and make some sort of soup? A single chip gets me a little bit of juice and a tiny chopped piece of tomato. This definitely killed my appetite and the movie.
One of these days, someone in the corporate office will stand up and say "hey, let's box up these tortilla chips. To help our marketing, in bold, add a line that says - 75% more whole chips."